The ad that I selected is a Doritos commercial called "House Rules" and it was aired on February 7th, 2010 during Superbowl XLIV. The author of the ad is Joelle De Jesus and the purpose of the ad is to show how important Doritos are to the child life if he puts them before his mother.
Denotative Examination: The commercial focuses on the lust the man has for the women in the beginning but slowly transitions into wraith when the kids proceeds to slap the man. The child makes it clear that he does not want this man in his house eating his Doritos and dating his mother. The man seems to just welcome himself to the food not even having the curtesy to ask before taking.
Connotative Examination: The most prevalent Deadly Sin is Gluttony and it can be defined as " means over-indulgence and over-consumption of food, drink, or wealth" and in this add it shows how gluttony can be portrayed in more ways than just over food. The man seems to be in the it for only the things he can gain rather than just commitment. The child is more concerned with the man eating his Doritos than him dating his mother. In the Ad the last rule is "keep your hands of my Doritos" and this symbolizes that the last thing that should be acknowledge is that his Doritos are off limit.
The intended audience: The intended audience is teenagers from the age of 13-18 as the commercial is supposed to bring us bak to at time where our this could have been prevalent. This ad is also aimed at a black audience due to the slang used throughout the commercial. The connotation of the ad is funny and informative.
https://www.youtube.com/watch?v=oYYa9NBDEpg
PS: it was updated only because I forgot to include the link to the ad :)
Symani-
ReplyDeleteBe sure you do more with the little picture- look at and cite specific examples of format, structure, language, etc. It will strengthen your analysis and provide more depth/ examination of effect in your big picture
This commercial is really funny :) I liked how you examined the plot decisions the producers made and the effect it had on the audience. I think it would also be great to consider the advertising techniques the producers used and how that impacted the overall commercial.
ReplyDeleteGreat commercial and funny! in my point of view I think the audience was for middle aged men because this commercial was played during the Super Bowl a couple of years ago.
ReplyDeleteAlso you had a couple of grammar mistakes but good analysis overall!
I really liked this commercial too. But pay attention to your examinations Simpson. It seemed to be more of an overview than an analysis. I would suggest looking a little deeper at what the gestures and remarks mean. However, this was still a good overall analysis... good work.
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